Venue: Martynas Mažvydas National Library of Lithuania (Gedimino pr. 51, Vilnius, Conference Hall on the 5th floor).
10:00 – 11:15
Empowering Tomorrow’s Audience: Repertoire Shaped by the Youth
Gintė Žulytė, Meno avilys (Lithuania)
Inja Korać, Motovun Film Festival (Croatia)
Can young people shape the repertoire of cinemas and festivals? In this presentation, Gintė Žulytė, educator at ‘Meno avilys,’ and Inja Korać, programmer at the International Motovun Film Festival, will share their valuable experiences in implementing the ‘Young Programmers’ initiative. This initiative aims to provide young people with the opportunity to ‘try out’ the profession of a film programmer.
11:15 – 11:30 break
11:30 – 13:00
Mechanisms of Developing Young Audiences through Cinemas and Festivals
Miglė Apyvalaitė-Petronienė, Skalvija Cinema Center (Lithuania)
Clara Schermer, Vienna Shorts (Austria)
Sigrid Hedenius-Ebner, Uppsala Short Film Festival (Sweden)
In recent years, with the changes in film watching habits, there has been a heightened focus on the development of young audiences by the programmers of cinemas and festivals. During the presentation, various practices of festivals and non-commercial cinemas, educational strategies and mechanisms of film screening and programming will be discussed in order to develop the habits of young audiences to watch non-commercial European cinema.
13:00 – 14:00 break
14:00 – 14:45
Collaborative Efforts in the Young Audience Development Field: “Submarine” Case
Tanja Hladnik, Kino Otok – Isola Cinema, Otok Institute (Slovenia)
Initiatives aimed at the development of young audiences work more effectively when they are carried out in cooperation with like-minded people and have a long-term strategy. The Slovenian non-commercial film institute “Otok Institute” has been running a rich program of international and national educational initiatives called “Submarine” for children, youth and families for many years. The representative of the mentioned institute, Tanja Hladnik, will present the initiatives of “Submarine”, which may be relevant for Lithuanian audiences as well.
14:45 – 15:30
Non-commercial Family Screenings: Development of Its Traditions in Lithuania
Gintarė Gilaitienė, researcher (Lithuania)
Starting from the spring of 2022, the Lithuanian short film agency “Lithuanian Shorts” is implementing a study aimed at revealing the tradition of watching the family screenings Lithuania. In this report, the head of the study, researcher-educator Gintarė Gilaitiene, will present the results of the second phase of the study, which will reflect the practices and trends of European film festivals and regional cinemas offering non-commercial content for families.
15:45 – 17:15
Workshop
Strategies for Young Audience Development in Lithuania. How to create a successful network?
Gintarė Gilaitienė, researcher (Lithuania)
This workshop is a platform for exchanging ideas, sharing success stories and brainstorming strategies to enhance young audience involvement in film festivals and art-house cinemas. Participants will be able to share insights and create new successful collaborations between film festivals, cinemas, and the industry to create events, workshops, and educational programs specifically targeted at young audiences.
The workshop will be held in Lithuanian only.